Connecting and reconnecting accounts

Connecting an account is usually one screen and thirty seconds. When it is not, it is almost always one of a handful of known situations, and every one of them has a way through. This page walks through all of them in plain language.

Connecting an account

Open Dashboard → Account groups, open the group the account belongs in, and pick the platform. You are sent to that platform's own permission screen. Approve what it asks, and you are back in Schedchie with the account ready to schedule.

• Approve everything the screen asks for. Skip something and the account still connects, but posts fail later on exactly the thing you skipped.
• The permission screen shows whichever account is signed in on that platform in this browser. If it offers the wrong account, that is why. Sign in to the right one first, or use a private window.
• Connecting more accounts costs nothing extra. There is no per-channel price here.
• X needs a live add-on balance before it will connect at all.

Facebook: which button to pick

Schedchie asks one question before sending you to Facebook: are your Pages in a Meta Business portfolio? Most people are not sure, and that is fine.

• No, or not sure is the right answer for almost everyone. You sign in as yourself and tick the Pages you manage. If you have never heard of a portfolio, you do not have one.
• Yes, they are in a portfolio is for Pages that live inside Meta Business Manager, a tool agencies use. You pick the portfolio first, then the Pages inside it.
• Facebook connects Pages, not personal profiles. You need an admin, editor or moderator role on the Page.
• Pages in both places? Connect once with each button. The results add up.

Instagram: which button to pick

Two buttons, and the first one works for almost everyone.

• Instagram Only: sign in with your Instagram username and password. Works for any Business or Creator account, whether or not it is linked to a Facebook Page. When in doubt, use this one.
• Via Facebook: finds the Instagram accounts linked to Facebook Pages you manage, and can bring in several at once. Best for agencies, and it is the connection that unlocks music on Reels.
• Either way the account must be a Business or Creator account. That is Instagram's rule for every scheduling tool. Personal accounts can switch in the Instagram app under settings, it takes a minute and is free.

The other platforms

Everything else connects in one pass: pick the platform, sign in, approve. The only things worth knowing in advance:

The trick that fixes most Meta trouble

Facebook remembers what you picked last time. When its screen offers to continue with your previous settings, pressing the big blue button quietly reuses your last selection, even when that selection is empty or missing the Page you want. This one behavior causes more connection trouble than everything else combined. The way out:

• On Facebook's screen, do not press the blue Continue as … button.
• Press the small Edit settings link instead.
• Choose Opt in to all current and future Pages, or tick every Page and Instagram account you want.
• Then continue. Everything you ticked comes through.

If a connect comes back empty twice in a row, Schedchie shows you a step-by-step guide with these exact clicks automatically.

Connecting many accounts

Agencies and multi-brand teams connect the same way, a few habits just save a lot of time.

• Instagram Only connects the account you are signed in to. To connect a second Instagram account, switch accounts in Instagram first (or sign out), then run the connect again. If the screen keeps showing the wrong account, this is why.
• The via-Facebook route can bring in many Pages and Instagram accounts in one pass. Tick them all on Meta's screen.
• Accounts land in the group you started from. To organize them afterwards, use Move on any account. Moving keeps every scheduled post and needs no reconnecting.
• To move or disconnect many accounts at once, open the group and press Select. Tick the accounts, then move or disconnect the whole set in one go.

Why connections end on their own

Platforms hand out access with an expiry attached, and each one decided differently. Three patterns cover them:

A sweep runs every day at 08:30 UTC and renews everything renewable, well before anything is due to lapse. TikTok and LinkedIn also get an email a week before their deadline, because those two cannot be renewed in the background.

What the labels mean

Next to a healthy account

When an account needs you

You do not have to go looking for these. Whenever an account needs you, a banner appears at the top of your dashboard with the same explanation, and the email you get carries it too.

Reconnecting

In Dashboard → Account groups, an account that needs you carries a Reconnect link. Inside the group view, the same thing is a refresh icon labelled Refresh connection (keeps your posts). Either one sends you to the platform's permission screen. Approve it and you are back.

• Reconnect the same account. Reconnecting a different account on the same platform is a new connection, not a repair.
• Approve every permission on the screen, including any the platform added since you last connected.
• Signed in to the platform as someone else in that browser? Switch there first, or the screen will offer you the wrong account.

Your scheduled posts are safe

Scheduled posts survive a disconnect. When an account leaves, its posts are not deleted. They are marked as waiting for it, and when you reconnect the same account, every post still in the future comes back automatically, on its original schedule.

• A post that also targets other accounts keeps publishing to those, on time. It shows as Partial or Disconnected so you can see the gap.
• There is no deadline on the restore. Reconnect a week later and the posts still ahead of you come back.
• Posts whose scheduled time passed while the account was away do not travel forward in time. Reschedule those.

When the platform itself blocks an account

Sometimes a platform pauses an account on its own side. This is not something you did wrong in Schedchie, and it is not something Schedchie can lift. But each one has a known fix, and every fix takes minutes, not hours:

Facebook asks the Page owner to confirm their identity

Open Facebook as the Page owner, in the app or at facebook.com/id/hub, and complete the identity confirmation. Publishing resumes once it is done. Reconnecting in Schedchie does not clear this, only the check inside Facebook does.

Facebook temporarily blocked posting

Facebook does this for posting too often or for content its systems flagged. It decides how long the block lasts and shows it, with the end date, at facebook.com/support and, for Pages, at facebook.com/accountquality. Retrying earlier cannot shorten it.

Instagram wants a security check

Sign in at instagram.com directly, complete what it shows you, then reconnect here.

Instagram refuses with its permission error #10

Open the Instagram app, go to your profile menu, then Settings and activity → Account Status, and complete anything it asks. If it shows nothing, reconnect the account here and approve every permission, and make sure the account is still a Business or Creator account.

TikTok blocked the account from posting

In the TikTok app go to Profile → menu → Settings and privacy → Account → Account status. If a ban banner shows on your feed, tap it and choose Submit Appeal. TikTok sets and lifts these blocks itself.

Facebook: "administrator, editor, or moderator"

Your user does not hold one of those roles on the Page, or the Page requires two-factor authentication that your Facebook account has not switched on. Fix the role or the two-factor setting in Meta Business Suite, then reconnect.

YouTube: a suspended channel

Resolve the suspension with YouTube, then reconnect.

Once an account is healthy again, anything that failed while it was away can be re-sent. See why a post failed for how retry picks up only the accounts that missed.